Social media sites are increasing their importance in business across the world wide. Many Growing companies are using social media as a novel tool to remain in competition. With the advent of excessive mobile Internet usage, enterprises find social networks as a vital chain to connect to its end consumers. Numbers of organizations are considering social media as a source of customer reviews on new as well as current goods and services.
• Facebook: Despite the fact that Facebook is directly not focused on businesses, it is one of the largest global social websites. Featuring an extensive user base, Facebook emerges as a top choice for enterprises. Businesses utilize Facebook to regularly interact with its customers and as well as other individuals who are curious about the company.
• Twitter: Again, not really intended for businesses, but Twitter is too important to be missed by any organization. Companies are increasingly hooking to site for providing general customer or technical support.
• Google+: A new social network platform, Google+ is poised to emerge as one of the largest social media platforms. Google+ plans to differentiate from its leading competitor Facebook, by offering easier groups management.
• LinkedIn: Particularly meant for business professionals, LinkedIn remains a distinguished platform for companies searching for new employees, contractors, investors and partners. The platform is ideally suitable for any corporation engaged in B2B products or services.
• YouTube: A video hosting website, YouTube provides companies an innovative tool to offer multimedia informative content, such as new product demonstration. The website is also an innovative way to broadcast advertisements.
• Flickr: A photo hosting website, Flickr enables businesses to upload product pictures, property pictures, event images etc.
• StartupNation: Ideally suitable for startup companies, the platform enables connection with other entrepreneurs. The site offers many other services such as, podcasts, articles, forums and seminars.
• PartnerUp: Almost similar to the previous social network, PartnerUp is a social network for businesses searching for new partners. The site predominantly focuses on small and mid-sized enterprises.
• Klout: Although Klout mainly focuses on measuring social influence online, it also features direct social networking functions. A Klout member can measure the wide reach of its social marketing campaigns along with its impact over social community.
• Amazon's Mechanical Turk: A crowd-sourcing social platform, Amazon's Mechanical Turk includes wide range of business social networks that offer services to a particular business segment. Amazon charges 10% commission on every transaction.
Conclusion:In April 2012, Google has launched Penguin update which has changed the technique of optimizing web sites and increasing their rankings on search engines. Link building Technique is no more sufficient to rank well in different search engines. You must have quality content and be active on social media marketing so as to get more traffic.
