Online reviews are a crucial part of any business because they act as a window that shows the public “how good” your business really is.
This means you have to be pay close attention to what is being said about your business from social networks because this will directly impact the number of consumers who will actually choose to do business with you.
If you have several positive reviews posted from satisfied customers, other people will want to experience those benefits for themselves. In fact, the more reviews you have, the better.
As a result, your sales will increase. So it is crucial that you set up, claim, and verify all of your local directory listings to open up social networks for your customers to leave reviews.
This includes Google+ Local, CitySearch, YellowPages, InsiderPages, Yelp, SuperPages, MerchantCircle; among many others.
Once you set up these listings, more people will be able to:
Find your business
Leave reviews for your business
See what others have to say about your business
You may be wondering “how” you should go about getting reviews from your customers… Simply ask them to go online and let others know what they think about your products or services. This should not be a daunting task and many would be happy to do so.
You can effectively ask for reviews through word of mouth, on your receipts, on your website, on your social media sites, and any other feasible method.
While your focus will be placed on getting positive reviews, keep in mind that some of your unhappy customers will also post their opinions about your products or services online; and that’s OK. A few bad online reviews are to be expected, but when they exceed the number of positive reviews, your reputation is at stake.
So it is critical that you stay up-to-date about what is being said about your business online. This way, you will have a chance to respond to any negativity, which will show people that you actually care about your customers.
Following just these few simple tips and the advantages of social networking will help protect your brand, generate fresh leads, and build loyal customers online.
Wednesday 25 July 2012
Thursday 5 July 2012
No More Google Places? – How Google+ Local Can Take Your Business To The Next Level
Google has recently made the move to take away Google Places and replace it with Google+ Local. Is this another reason why you need to take your social media seriously? What does this mean for the local business owner? Let us take a closer look at the all-new Google+ Local.
With the advent of the internet, the shopping habits of consumers have likewise changed. People now search for information online to help with their shopping decisions. With around a third of all adults in the UK owning smart phones this enables people to search even while on the go. If you are a local business, now is the right time to boost your own online presence.
It is clearly smart to have a page where you can feature your products and services. Aside from websites, Google is specifically acknowledging the power of local businesses. In fact, the search engine giant created its local business search engine, commonly known as the Google Places, specifically for this purpose. With the growing trend of small businesses promoting online, Google Places is also growing in popularity. But wait! There is no more Google Places, it now Google+ Local.
The main difference between Google Places and Google+ Local is very apparent. Google Places was static with business information, star ratings, and customer reviews. On the other hand, Google+ Local is more dynamic. You can add an interactive virtual tour and pictures to make your page more visually appealing and convincing for your clients.
There are a few exciting changes too. There will be no more star ratings. With the recent acquisition of Zagat, the reviews will be based on a 30-point scale. Moreover, a client needs to be a Google+ user for them to leave reviews. From now on, there will be no more fake reviews because the identities of reviewers will be displayed through Google+.
For those businesses with Google Places already, the search engine had already transferred your page to the new format. There is one problem though. You might need a few tweaks and adjustments to update your page and make it look right. Since you can post photos, videos, and updates, adding a virtual tour will make you stand out from your competitors and impress your customers.
With a virtual tour, your customers can interact with business to a whole new level. Isn’t that powerful?
To take advantage of all these changes in Google right now, it is time to establish your own Google+ Local page. It is crucial to have your page optimized and updated to obtain high rankings. Click here to claim your business for free.
I am also a Google Trusted Photographer. This means I meet Google’s quality standards and can create a professional virtual tour of your business, which can be added to your Google+ Local listing and your own website.
Hiring experts in Google+ Local is a great investment. Remember that this page will be listed in Google search, Maps, and Local search.
Being on the first page of Google can dramatically take your business to the next level.
Without a doubt, your Google+ Local page is a major platform to capture new customers every day.
Don't forget to claim your 4 free ebooks in the sidebar.
With the advent of the internet, the shopping habits of consumers have likewise changed. People now search for information online to help with their shopping decisions. With around a third of all adults in the UK owning smart phones this enables people to search even while on the go. If you are a local business, now is the right time to boost your own online presence.
It is clearly smart to have a page where you can feature your products and services. Aside from websites, Google is specifically acknowledging the power of local businesses. In fact, the search engine giant created its local business search engine, commonly known as the Google Places, specifically for this purpose. With the growing trend of small businesses promoting online, Google Places is also growing in popularity. But wait! There is no more Google Places, it now Google+ Local.
The main difference between Google Places and Google+ Local is very apparent. Google Places was static with business information, star ratings, and customer reviews. On the other hand, Google+ Local is more dynamic. You can add an interactive virtual tour and pictures to make your page more visually appealing and convincing for your clients.
There are a few exciting changes too. There will be no more star ratings. With the recent acquisition of Zagat, the reviews will be based on a 30-point scale. Moreover, a client needs to be a Google+ user for them to leave reviews. From now on, there will be no more fake reviews because the identities of reviewers will be displayed through Google+.
For those businesses with Google Places already, the search engine had already transferred your page to the new format. There is one problem though. You might need a few tweaks and adjustments to update your page and make it look right. Since you can post photos, videos, and updates, adding a virtual tour will make you stand out from your competitors and impress your customers.
With a virtual tour, your customers can interact with business to a whole new level. Isn’t that powerful?
To take advantage of all these changes in Google right now, it is time to establish your own Google+ Local page. It is crucial to have your page optimized and updated to obtain high rankings. Click here to claim your business for free.
I am also a Google Trusted Photographer. This means I meet Google’s quality standards and can create a professional virtual tour of your business, which can be added to your Google+ Local listing and your own website.
Hiring experts in Google+ Local is a great investment. Remember that this page will be listed in Google search, Maps, and Local search.
Being on the first page of Google can dramatically take your business to the next level.
Without a doubt, your Google+ Local page is a major platform to capture new customers every day.
Don't forget to claim your 4 free ebooks in the sidebar.
Monday 2 July 2012
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