Google has recently made the move to take away Google Places and replace it with Google+ Local. Is this another reason why you need to take your social media seriously? What does this mean for the local business owner? Let us take a closer look at the all-new Google+ Local.
With the advent of the internet, the shopping habits of consumers have likewise changed. People now search for information online to help with their shopping decisions. With around a third of all adults in the UK owning smart phones this enables people to search even while on the go. If you are a local business, now is the right time to boost your own online presence.
It is clearly smart to have a page where you can feature your products and services. Aside from websites, Google is specifically acknowledging the power of local businesses. In fact, the search engine giant created its local business search engine, commonly known as the Google Places, specifically for this purpose. With the growing trend of small businesses promoting online, Google Places is also growing in popularity. But wait! There is no more Google Places, it now Google+ Local.
The main difference between Google Places and Google+ Local is very apparent. Google Places was static with business information, star ratings, and customer reviews. On the other hand, Google+ Local is more dynamic. You can add an interactive virtual tour and pictures to make your page more visually appealing and convincing for your clients.
There are a few exciting changes too. There will be no more star ratings. With the recent acquisition of Zagat, the reviews will be based on a 30-point scale. Moreover, a client needs to be a Google+ user for them to leave reviews. From now on, there will be no more fake reviews because the identities of reviewers will be displayed through Google+.
For those businesses with Google Places already, the search engine had already transferred your page to the new format. There is one problem though. You might need a few tweaks and adjustments to update your page and make it look right. Since you can post photos, videos, and updates, adding a virtual tour will make you stand out from your competitors and impress your customers.
With a virtual tour, your customers can interact with business to a whole new level. Isn’t that powerful?
To take advantage of all these changes in Google right now, it is time to establish your own Google+ Local page. It is crucial to have your page optimized and updated to obtain high rankings. Click here to claim your business for free.
I am also a Google Trusted Photographer. This means I meet Google’s quality standards and can create a professional virtual tour of your business, which can be added to your Google+ Local listing and your own website.
Hiring experts in Google+ Local is a great investment. Remember that this page will be listed in Google search, Maps, and Local search.
Being on the first page of Google can dramatically take your business to the next level.
Without a doubt, your Google+ Local page is a major platform to capture new customers every day.
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