I have seen so many business owners trying to explore the internet to find new and better ways to promote their businesses. Without a doubt, social networks are now one of the most interesting ways to invite people to your website. With around 15% of all Internet visits in the US dedicated to social media and with 9 out of 10 adults using social networking sites frequently, it is time to exploit this powerful channel to promote your own interests.
Yes, I know that they can be quite confusing with so many choices. If you do not have much time for a trial-and-error approach, it is best to find the most popular social networks. With a huge following, popular social networking sites can surely give you your next big clients. So, where do you start? If you are keeping an eye to the best social networking sites with the most number of visitors, here are the top websites that is truly worth your time:
Facebook
This social networking site is so hard to ignore with its huge following and almost 140 million unique visitors every month. The good thing with Facebook is that you have the option to use free methods and paid methods when promoting your website or business. You can create your own Facebook fanpage and start promoting your local business for free. In addition, you can also check the paid advertising component. Although this might entail costs, you have the power to reach targeted audience with your ads instantaneously.
Twitter
If you are a business owner and you have events and promotions, you want your target market to stay informed in real-time. This is where Twitter is truly helpful. Twitter is one of the fastest growing social networking sites today. It is a free social messaging facility that allows you to post short messages or tweets of up to 160 characters. As a business owner, there are also many tools that can help you use Twitter such as scheduling tweets and automatically building your followers’ list. With more and more people tweeting every day, I think this is something every small business owner should consider.
Linked In
This social networking site is so powerful because it has targeted users of more than 30 million professionals all over the world. What is the significance of this for an ordinary entrepreneur? It can help you connect with skilled people to help you develop your budding business and expand your network too. You can also meet the potential clients that require your products and services.
Pinterest
This next big social networking site is something everyone should watch out for. In fact, reports revealed that this online pinboard, the new kid on the block among the four sites here, is already trying to beat Linked In and Twitter recently. This content sharing platform allows users to pin images and more to their own pinboards and share them to rest of the world. Thus, this is yet another perfect site to find targeted audience that may want to avail of your business.
Conclusion
The social networking websites are definitely making a big impact to our lives. As an online marketer and entrepreneur, it is time to focus on these four most popular social network sites. At least for now, you will never go wrong with them. But since the social media landscape is fast changing, it will not hurt to keep updated with all the trends in cyberspace.
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Having a profile on Facebook, LinkedIn, Twitter, or any other of the many social networking sites, you probably already know the answer to this question: “Who’s part of your network?” But exactly what is a social networking site, how does it work, and has it made any real change to the Internet
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